Honolulu Paint Co.

Fall 2025

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Aloha! Welcome to Honolulu Paint Co. Please review our brand guidelines below.

Our custom logo is a paint can held by the shaka sign - also known as the “hang loose” hand gesture commonly used in Hawaii. The combination of Miroa and Copperlate typfaces elicits a tropical, laid-back attitude with a formal quality representative of fine craftsmanship. The custom color palette is inspired by natural materials and plant life found on the beach.

Our employee uniform consists of an apron and a custom Richardson 112 hat with a leather patch featuring our logo. We sell the highest quality marine-grade enamel paints, along with all of the tools you need to complete your painting projects!

Please take one of our business cards, and don’t forget about our services division. Don’t have time to paint yourself? We can handle all of your commercial and residential painting needs. Of course, our painters need their own uniform. Coveralls and a bucket hat keep them looking clean and professional.

We are located in historic, downtown Honolulu! Please make sure to visit our neighbor, Honolulu Hardware.

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